The Internet may be all the talk these days. But TV still reigns as the media king. According to one recent study, the average American spends more than four and a half hours a day in front of the tube — and a whopping 99 percent of all U.S.households have at least one TV.
Advertising on TV offers a number of benefits to businesses by incorporating sound, images and movement to make the whole package interesting for consumers. These big payoffs, oftentimes are synonymous with big company buyouts. It’s been a historic common misconception that TV advertising is only for the big shots in the advertising game, but TV advertising is in fact an affordable option that is even more suited to small businesses than you may think!
Here’s a breakdown of the benefits we feel are most important for buying into TV advertising…
1. Demographic Targeting
One of the very ancient facts you may hear about TV advertising is that it is used to broadcast a message to a very broad audience. However, with the advanced technology and research in our present era, we are now able to narrowly target audiences distinctly beyond the channel that defines the demographic into such ranges such as TV watching habits, show preferences, time selections, and DVR scheduling.
2. Sensory Impact
The grand scheme of TV not only arouses the brain to think about the images they saw, but also plays up on the audio effects which helps to keep the message stick in a consumers brain. Studies have shown that the average consumer will need to see or hear and advertisement several times before retaining the information. Therefore, TV is a great place for information retention for you to get across to your consumer.
3. TV is Bigger and More Expansive Than Ever
Along with the masses, TVs are virtually getting bigger, and more defined through High Definition screens and multi-platform TV abilities. TV programming is accessible through phones, computers, & tablets making it easier for consumers to be reached whenever and wherever they are
4. Voice & Branding
TV can add that personal factor to your brand, by either showing who makes up the main divisions of your brand, adding a recognizable spokesperson to your commercial, or including personalities that are synonymous to those of your target audience. In a way, TV can really bring life to your brand and allow others to truly identify with what you stand for.
5. Cost Effective
No, this is not a myth. TV is actually a very cost effective medium. The cost-per-thousand (CPM) is one of the lowest of all ad mediums. The new age of TV, the local cable networks, and the vast amount of available dayparts suggests that huge budgets aren’t a necessity in television anymore. Although the lead and production time may take more time, the results will sure outweigh the time input in the end!