3 Tips to Get the Most Out of Onsite Marketing Efforts

Ecommerce companies often face what I like to call the onsite engagement dilemma. On the one hand, business leaders want to do everything in their power to convince the people who visit their sites to buy something. Attracting these shoppers in the first place can require significant time and resources. If someone leaves without completing…

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8 Tactical Email Marketing Tips That Work Every Time

Email marketing is one of the most effective ways to introduce your business to people on a more personal level. However, getting people to open and read your emails is a different ball game entirely. Most people get hundreds of emails a day, a quarter of those emails are from other businesses just like yours, and most…

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Tips for Marketing Companies to Market Themselves

As marketing agencies put out stellar campaigns for their clients, one can’t help wonder what sets each of them apart, that is to say, given that most marketing agencies do not advertise or promote themselves, what keeps the customers flocking to their desks? Most companies let their work do the talking, but considering the viral…

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10 St. Patrick’s Day Marketing Ideas

On St. Patrick’s Day, your business has an opportunity to capitalize on some festive holiday marketing. Whether it’s promoting St. Patty’s Day facts on social media or hosting an event at your bar or restaurant, there are plenty of different ways you can market your business on or around St. Patrick’s Day. Ask your Subscribers St.…

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How To Make Your Business Stand Out In A Crowded Marketplace

Sales and marketing are make or break for any business. I have rarely seen a successful entrepreneur who is bad at sales and marketing. Many successful entrepreneurs prepare a marketing plan before they even build their product. This sounds like a crazy idea but it is true. You cannot sell a product that is not…

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Take Your customers Off Mute: 3 Tips for Customer Feedback

There’s no denying the value of customer feedback. Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its value. But mobilizing customer feedback is still a challenge for businesses — not just how to collect it, but also how to use it. Let your…

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Marketing Tips to Help You Reach the Price Sensitive Customer

Price-sensitive customers tend to be expert comparison shoppers. They’ll research four or five different websites looking for the lowest possible price before making a purchase decision. They also tend to be very informed in regards to the various features and aspects of the products they’re interested in. Price-sensitive customers also tend to be price-sensitive across…

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Why You Shouldn’t Base Your Content Marketing Strategy On Visitors Alone

Any marketer can tell you that it’s not enough to say you have a good campaign running; you have to prove it. The obvious place to look is your overall return on investment (ROI), but in content marketing, ROI is a complicated value that comprises dozens of individual variables, and some benefits that aren’t easily quantifiable,…

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