18 Best Places to Research a Prospect Before a Sales Call

There’s no wrong way to go about researching a prospect in advance of a call. Yes, there are a few efficiencies to be gained, and some networks are more important to check than others, but as long as you’re doing your research, you’re already more than halfway there.   The only way a sales rep…

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4 Tips to Stay Ahead of the Digital Marketing Competition

With all the forms of digital marketing that are out there—mobile apps and sites, podcasts, digital TV and radio and digitized versions of traditional media—how can you stay ahead of the curve as digital marketing evolves? The solution is to design your own ongoing education one step at a time. That way, when the right…

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The Steps to Crafting Unique, Local Content Marketing for Small Businesses

  Building an online presence for a local company can be a bit challenging. The strategies are different for content creation. Since being local ties your company to a specific market, you’ll often see a smaller selection of topics and options. A website’s bounce rate is a measure of how many people viewed only one…

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Marketing Tips on How to Successfully Capitalize on Back to School Shopping 

   The back-to-school scramble is well underway. This very day, moms, dads and college students are scouring the internet for deals on the latest shoes, fashions, dorm furnishings, devices and more. In fact, back-to-school is so big that it contributes to 17 percent of annual retail sales. That’s a $75.8-billion retail opportunity for savvy retailers…

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How to Solve the Mystery of What Your Customers Really Want

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. If you don’t know your buyers, how can you really help them? That disconnect can very quickly translate into reduced ROI and decreased revenue for your business. That’s why…

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