Hack Your Christmas: Gather Competitor Intelligence While Shopping

It’s easy to get tunnel vision in the run-up to Christmas. Not only does the average marketer have more to think about in order to maximize sales in this crucial period, many will also have one eye on shopping for presents and making arrangements for the holidays.   But shopping isn’t just a time-consuming distraction,…

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How Digital Marketing Trends are Evolving and How to Stay Relevant

Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brands have always had to be…

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7 Tips from the Pros for Successful Holiday Marketing

It’s no longer a question of either-or. Savvy entrepreneurs know that both email and social media are important parts of a successful marketing strategy. Using the right tools to get the right message to the right audience is critical over the holidays, when businesses and organizations are pulling out a It’s no longer a question…

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10 Mistakes Small Businesses Make When Preparing for a Busy Season

The holidays aren’t too far away, but they also aren’t right there, staring us in the face. This is the perfect time, before the rush but not too soon, where you can really start working on those holiday promotion plans. But as a small business you have to make sure you do it the right…

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High impact Digital Marketing Tips to Sell More on Black Friday

On Black Friday, thousands of companies from different industries tag along with the commercial event and offer large discounts on their goods and services. However, competition is rife. An offer can lose its meaning when another company offers a better one, and what’s more, SMBs must not only participate in Black Friday, but really know how to…

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6 Spooky Halloween Marketing Ideas for Your Small Business

  Here are some fun Halloween marketing ideas to get your local business in on the action. GET STARTED Halloween marketing ideas for cafes, restaurants, and bars When the weather takes a chilly turn, people zero in on those pumpkin flavors (we’re looking at you, pumpkin-spice latte). Adding a seasonal offering (maybe pumpkin muffins or…

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Data & Metrics: How Much Value Do They Truly Bring To Marketers?

How many brands are studying you on a daily basis? Every day, week, month, and quarter — brands are running ad campaigns to either drive awareness, consideration, or the coveted transaction. Some campaigns focus on retention and brand advocacy. But do these campaigns ever delight the customer? When we ship our messaging into the market, do we consider…

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How to Build an Audience in Today’s Highly Competitive Environment

Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors. Products are so advanced that even the most basic models far…

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