Determine Your Ideal Consumer for End of Year Profitability

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your…

Digital Marketing Trends That Are Changing the Way We Market To Consumers

The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to digital, it means companies are also jumping online to market their businesses.…

Take the Labor Out of Your Labor Day Marketing Campaign

The Labor Day weekend is almost coming to an end, a bittersweet end to our lazy summer days. The holiday was initially designed to give workers the day off, however, if you’re a small business, it could be a great opportunity for you to get your cash registers ringing! As folks get ready to celebrate…

Six Tips to Maximize Your Influencer Marketing Solutions

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big brands are cracking…

4 Tips to Increase Back to School Sales Ahead of Time

Back to school season is a significant time of year, especially for parents of school-age kids, but it has a certain place in everyone’s memory. Chances are, you can still remember how it felt to go back to school with a new backpack and lunch box and new back to school clothes — the truth…

5 Father’s Day Marketing Tips to Get in Front of Today’s Dad

Here is a heads up for this year’s Father’s Day, it is on Sunday, June 17 (in case you forgot). And if your business is looking to market to dads, MDG Advertising has released a new infographic which points out why you shouldn’t overlook this demographic. While Mother’s Day gets more attention (and deservedly so),…

Enticing Marketing Tips for Small Businesses to use on Memorial Day

Memorial Day is almost here. How will your small business take advantage of this massive shopping weekend? If you’re looking for a bit of inspiration, you’ve come to the right place. We’ve put together a quick cheat sheet of marketing tips and techniques that will increase brand awareness, broaden your customer base, and shower your…

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results

Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services. It used to be that when you advertised on offline channels like TV and print, you just hoped for the best in terms of results. Now, with digital marketing and digital advertising you can track and tweak…

6 Easter Marketing Ideas to Get Your Profits Hopping

Easter has become one of the most profitable holiday seasons of the year. As well as the benefits for retail and food industries, there is tremendous opportunity that also exists in less obvious industries – such as health and beauty, travel and even business-to-business companies. The same rules apply to your Easter campaign as for…