Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retargeting and retention campaignsThe holiday season is over, and now companies are left with clearing out their inventory and looking ahead into the new year. Oh, and dealing with all those pesky returns, of course. With around 50 percent of saying they weren’t happy about the…

Black Friday Marketing Tricks and Ways to Stop Yourself from Falling For Them

Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, and counteract the November sales slump. Shoppers hope to snag a bargain. But the extent that people…

The Way the Halloween Zombies Can Help Close Your Gap This Year

Now that everyone on your marketing team is back using their summer distractions, it’ s time for you to get down to serious business – how to make more money so your annual income projection stays on course. Churn is a fact of marketing life, but you can reduce it in case you nail down…

The Real Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. However, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame. There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so…

V-Day Marketing Ideas to Show your Consumers Some Love

Show your clients some extra love this Valentine’s Day with these marketing ideas designed to attract new clients and encourage existing ones to buy more: Repurpose Remaining Christmas Stock: If you have leftover stocking stuffers from Christmas, try to clear it up sooner rather than later! Convince clients to purchase them as a Valentine’s Day…

Super Bowl Marketing Ideas for Every Budget & Size

Super Bowl 50 is right around the corner, February 7th to be exact. With the Super Bowl being one of the largest sporting events in the U.S., it also means it has become one of the most important and expensive events for marketing! Some of the most reputable brands like, Acura, Budweiser, Doritos, TurboTax, and PayPal…