Make your Strategy Pass the Curve in 2019 with These Trends & Innovation

In an effort to reduce the level of unnecessary complexity and sheer size of our MarTech stacks, many of us, this time of year, jump on the New Year’s Resolution bandwagon and pledge to keep our tech stacks lean-and-mean for the coming year. That is, until the latest technological magic bullet crosses our desks and,…

Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retargeting and retention campaignsThe holiday season is over, and now companies are left with clearing out their inventory and looking ahead into the new year. Oh, and dealing with all those pesky returns, of course. With around 50 percent of saying they weren’t happy about the…

The Surprising Holiday Marketing Tactic Retailers Should Try

You’re getting your store ready for the holidays by putting out festive décor, developing an email marketing campaign, boosting your local search optimization and planning your social media attack. But one holiday marketing tactic that might not be on your radar could actually be highly effective: direct mail. Direct mail influences holiday purchases for 77…

Black Friday Marketing Tricks and Ways to Stop Yourself from Falling For Them

Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, and counteract the November sales slump. Shoppers hope to snag a bargain. But the extent that people…

The Way the Halloween Zombies Can Help Close Your Gap This Year

Now that everyone on your marketing team is back using their summer distractions, it’ s time for you to get down to serious business – how to make more money so your annual income projection stays on course. Churn is a fact of marketing life, but you can reduce it in case you nail down…

Why We Are Repurposing Our Content And Why You Should Too

One term you are starting to hear more of in the world of online business is Repurposing. It’s really not new though – I’ve been talking and writing about it for years! You create content for social media, for your blog, your webinars and more. All this content creation can become overwhelming at times. To…

3 Ways to Read Your Customers Minds

Admit it. As a business owner, you know you secretly dream about prospective customers or clients reading your sales copy or seeing your Facebook ad and instantly shouting, “Yes! That’s exactly what I need! It’s like you’ve read my mind! Where do I buy?!” What’s the key to packaging up offerings or writing sales copy that instantly resonates with…

Determine Your Ideal Consumer for End of Year Profitability

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your…

Digital Marketing Trends That Are Changing the Way We Market To Consumers

The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to digital, it means companies are also jumping online to market their businesses.…