How Every Single Business, Shape or Size Can Benefit from a Blog

Ensuring people regularly visit and engage with your website is a critical requirement in the new digital landscape. The reasons why vary. Everything from improving conversions, increasing traffic, boosting SEO rankings, lowering bounce rate and or increasing customer’s time on site is mentioned. Luckily for them, there is a simple tool that can improve every…

Signs a Customer Is About to Leave — and How to Prevent It

Churn- Proof Your Business Early On It’s disheartening to see a hard-won customer cancel their contract. Beyond being disheartening, churn can be an existential threat, especially for software as a service (SaaS) companies. The difference between positive and negative churn can mark the difference between successfully growing your business or struggling to stay afloat. With…

Translating Super Bowl Marketing Strategies to Your Business Across the Yea

Super Bowl Sunday is the single biggest advertising and marketing day of the calendar year.The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad. Business Insider reports that this year’s cost for a 30-second spot is running north of…

Black Friday Marketing Tricks and Ways to Stop Yourself from Falling For Them

Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, and counteract the November sales slump. Shoppers hope to snag a bargain. But the extent that people…