How Every Single Business, Shape or Size Can Benefit from a Blog

Ensuring people regularly visit and engage with your website is a critical requirement in the new digital landscape. The reasons why vary. Everything from improving conversions, increasing traffic, boosting SEO rankings, lowering bounce rate and or increasing customer’s time on site is mentioned. Luckily for them, there is a simple tool that can improve every…

Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retargeting and retention campaignsThe holiday season is over, and now companies are left with clearing out their inventory and looking ahead into the new year. Oh, and dealing with all those pesky returns, of course. With around 50 percent of saying they weren’t happy about the…

Black Friday Marketing Tricks and Ways to Stop Yourself from Falling For Them

Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, and counteract the November sales slump. Shoppers hope to snag a bargain. But the extent that people…

The Real Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. However, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame. There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so…