Make your Strategy Pass the Curve in 2019 with These Trends & Innovation

In an effort to reduce the level of unnecessary complexity and sheer size of our MarTech stacks, many of us, this time of year, jump on the New Year’s Resolution bandwagon and pledge to keep our tech stacks lean-and-mean for the coming year. That is, until the latest technological magic bullet crosses our desks and,…

Signs a Customer Is About to Leave — and How to Prevent It

Churn- Proof Your Business Early On It’s disheartening to see a hard-won customer cancel their contract. Beyond being disheartening, churn can be an existential threat, especially for software as a service (SaaS) companies. The difference between positive and negative churn can mark the difference between successfully growing your business or struggling to stay afloat. With…

The Surprising Holiday Marketing Tactic Retailers Should Try

You’re getting your store ready for the holidays by putting out festive décor, developing an email marketing campaign, boosting your local search optimization and planning your social media attack. But one holiday marketing tactic that might not be on your radar could actually be highly effective: direct mail. Direct mail influences holiday purchases for 77…

How to Market to GenZ: The Consumers who Are Changing the Marketing Industry

As digital natives, Gen Z are unique in that they have never known life without digital technologies like smartphones and social media. This shift has transformed the way we communicate, connect and market with one of the fastest growing consumer markets in the world. So how can brands engage with this new generation of customers? In…

The Way the Halloween Zombies Can Help Close Your Gap This Year

Now that everyone on your marketing team is back using their summer distractions, it’ s time for you to get down to serious business – how to make more money so your annual income projection stays on course. Churn is a fact of marketing life, but you can reduce it in case you nail down…