The Surprising Holiday Marketing Tactic Retailers Should Try

You’re getting your store ready for the holidays by putting out festive décor, developing an email marketing campaign, boosting your local search optimization and planning your social media attack. But one holiday marketing tactic that might not be on your radar could actually be highly effective: direct mail. Direct mail influences holiday purchases for 77…

How to Market to GenZ: The Consumers who Are Changing the Marketing Industry

As digital natives, Gen Z are unique in that they have never known life without digital technologies like smartphones and social media. This shift has transformed the way we communicate, connect and market with one of the fastest growing consumer markets in the world. So how can brands engage with this new generation of customers? In…

The Way the Halloween Zombies Can Help Close Your Gap This Year

Now that everyone on your marketing team is back using their summer distractions, it’ s time for you to get down to serious business – how to make more money so your annual income projection stays on course. Churn is a fact of marketing life, but you can reduce it in case you nail down…

The Real Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. However, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame. There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so…

Innovative Tips to Increase Website Traffic with Mobile Marketing

Did you know that boosting website traffic with mobile marketing alone is a proven way to effectively increase website traffic, gain more customers, and meet the needs of their website visitors?  It is no secret that mobile marketing is the way of the future. Don’t believe me? Here are seven ways that mobile marketing is quickly becoming…

BYOP: Mobile Marketing Tips 101

In today’s day and age, cell phones are the way we see and receive information. Due to their mobile abilities, these devices have been able to advance as our generation has with new technology and trends. As we are constantly on the go, cell phones have evolved into more than communication devices. We expand into…