In today’s day and age, cell phones are the way we see and receive information. Due to their mobile abilities, these devices have been able to advance as our generation has with new technology and trends. As we are constantly on the go, cell phones have evolved into more than communication devices. We expand into the generation of smartphones and tablets which allow consumers to browse and actively seek information, giving marketers a new and expansive outlet to broadcast their message to their target audience wherever they may be.
If you haven’t already implemented mobile into your marketing plans, we suggest you integrate these tactics to keep up with the trends. In addition, for those that are veterans of using mobile marketing within their mix, there may be some surprises and tricks you haven’t yet tried for your bottom line.
1. Be relevant
Marketing organisations are quickly becoming savvy about the full range of capabilities of smartphones, such as geo-location, and motion and ambient noise detection. These tools enable marketers to surface offers to consumers at the right point in their purchasing process.
2. Fill in all the blanks. Every single one of them
This general “fill in all the blanks” rule of thumb applies to any profile you set up. Setting up an Instagram account for the first time? Great. Tap into all the new waves of mobile apps that are trending including Twitter, Facebook, FourSquare, UrbanSpoon, and OpenTable to name a few. Include important information such as hours and location so consumers don’t stop at there.
3. Review on all of the devices you can possibly get your hands on.
Make sure your mobile page and respective social sites are compatible on all mobile devices and tablets. If the format does not show up on all of consumers’ various devices it could look like your company is slacking and did not establish an interactive mobile site at all in these consumers’ eyes. Good for you for springing for the responsive design in your website build or that nice monthly service that reworks your site for mobile devices. While we cannot control the devices our audience chooses to adopt, we can however control what our online presence looks like in the palm of their hands.
4. Participate often.
How will you know when Twitter changes how things work on their mobile app or that emails can now contain really striking moving images across a solid number of email clients? By participating often and keeping your eyes open. One thing you might have missed recently? One way to be alert to those changes is by regularly participating in using the platforms that have the ability to impact your business the most – this varies by industry, so be in tune with your demographic and steadily research these preferences.
5. Deliver unobtrusive alert messaging.
As we’ve discussed, the SMS channel is particularly adept at delivering unobtrusive alert messaging. In fact, this is the one type of messaging that indexed high enough to be considered “appropriate” by a majority of consumers. That’s not to say, however, that you can simply assume that consumers who provide their mobile numbers want to receive text messages from you.
6. Provide “positive disruption.”
Give consumers offers and info they can’t find in your email/print ad/store/site. Phones have become a part of people’s personal inner circles and, usually reserved only for those. Thus, make it worthwhile, and glad they paused what they are doing to read your message.