Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the week rut. You need to discover the channels that are relevant to…
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Mother’s Day is coming up this weekend—have you planned your promotions yet? Even if you’re patting yourself on the back for remembering to order flowers for mom this year, if you haven’t planned a promotion for your business, your work is not yet done! For big brands, turning the wheels quickly enough to get a…
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Alike St. Patrick’s Day, the general American public often forgets the origins of Cinco de Mayo, which is a celebration of the Mexican Army’s unlikely win over the French at the Battle of Puebla in 1862. In the U.S., Cinco de Mayo has become a celebration of Mexican-American culture, while in Mexico it’s more of…
DetailsIn the fast-paced world we live in, it’s critical to find new, unique ways to make your product or service stand out in the crowd of marketers vying for your prospect’s attention. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever. Who hasn’t…
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Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services. It used to be that when you advertised on offline channels like TV and print, you just hoped for the best in terms of results. Now, with digital marketing and digital advertising you can track and tweak…
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Tax Day is often the Black Friday time of year for accountants and tax preparation professionals. Outside of that January through April window, however, business can slow down to a crawl. Many tax marketing ideas are geared toward maximizing sales throughout this brief window and there’s nothing wrong with that, but you’ve got opportunities all…
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Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for change or improvement. While there are many general small business marketing tips for 2018 that everyone…
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Easter has become one of the most profitable holiday seasons of the year. As well as the benefits for retail and food industries, there is tremendous opportunity that also exists in less obvious industries – such as health and beauty, travel and even business-to-business companies. The same rules apply to your Easter campaign as for…
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Email is a core channel for almost anyone selling anything online, largely because it offers businesses multiple opportunities to communicate with the person on the other end to build rapport, trust, engagement and hopefully, a sale. All the benefits of communicating with your audience via email go out the window, however, if a damaged deliverability…
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Twitter’s partnership with Google is an opportunity to increase your company’s visibility. Optimizing your website for keywords, building links and publishing great blog posts aren’t the only methods you can use to improve your website SEO. You can also leverage your Twitter account. How can you use this to your advantage and use Twitter to…
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