Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big brands are cracking…
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So you’ve built a great & functional website — But if no one’s actually visiting, your perfect website isn’t going to have a major impact. So you need to create a strategy around building traffic to your website. How to Get Traffic to Your Website In building this strategy, it can help to get input…
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Back to school season is a significant time of year, especially for parents of school-age kids, but it has a certain place in everyone’s memory. Chances are, you can still remember how it felt to go back to school with a new backpack and lunch box and new back to school clothes — the truth…
DetailsSummertime and the livin’ is easy …” – The lyrics from George Gershwin’s Summertime remind us that we should kick back and take some time off, enjoy our family and friends, golf, go to the beach and basically just have fun.But should we take time off from continuing our efforts during these hot summer months?…
DetailsTired of waiting for SEO results constantly? Stop the wait and do This Instead In our fast paced world of instant gratification, we can’t afford to sit around twiddling our thumbs and waiting for SEO activities to freaking finally kick in.Over the years, SEO success has come to require much more work that is dependent…
DetailsExpensive marketing techniques and tools don’t necessarily provide best marketing solutions for businesses. SEO services act as the main marketing component for digital marketing services in the USA. But, still many companies including start-up businesses don’t effectively use SEO services because they don’t have elaborate budgets. However, search engine optimization (SEO) is quite cost-effective as…
DetailsThere’s always need a big celebrity or big-name press coverage to make a big impact. While those components can be part of your overall communications mix, often the key to success lies in reaching audiences where they already are – at the local level. After all, whether you’re a local organization or have a national footprint, at the…
DetailsHere is a heads up for this year’s Father’s Day, it is on Sunday, June 17 (in case you forgot). And if your business is looking to market to dads, MDG Advertising has released a new infographic which points out why you shouldn’t overlook this demographic. While Mother’s Day gets more attention (and deservedly so),…
DetailsSpring quickly gave away to summer, and with great weather comes great opportunities for marketing and branding your business. Depending on the industry, some small businesses find that summer brings a seasonal lull in sales and general business activity. Others find that the warm weather causes business to heat up the summer. Either way, you…
DetailsQuickbooks shared this great article on 7 Savvy Summer Marketing Ideas and we wanted to make sure you saw it! We hope you get some good tips from it! Along with warmer temperatures, summertime always brings opportunities for small businesses to get creative with their marketing efforts. Even if your company doesn’t sell gear that’s specific to the…
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