The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. As the market for video ads has grown, many social platforms have expanded bidding options and reporting metrics for video ads. This can all make analyzing and comparing results across platforms a challenge. We surveyed…
DetailsNCAA’s annual national championship tournament is a weeks-long tournament consisting of 64 different teams competing against each other – commonly referred to as March Madness. And with March Madness comes brackets. What Are Brackets? Brackets are right-angled supports integral to keeping shelves on walls. Jokes. Tournament brackets are a series of matches where the winner…
DetailsThe day of the Irish is here but before you can sit down, relax and drink a Guinness, you need to make sure your brand is in on all the St. Paddy’s Day excitement. You can do this by incorporating the holiday into your content marketing efforts in the following ways. 1. Educate Your Audience…
DetailsMarketing is one of the most important tools in the business ecosystem these days. It is not a magic wand that can set anything straight and right with the swirl of a stick. Marketing requires a series of intelligent moves and playing your cards right. Moreover, coming to the app industry, in which different apps…
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You have only 30 seconds in a TV commercial to grab attention. The same applies to a presentation. The first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you, and of what’s to follow. Like a fine thoroughbred, you need to hit the ground running by…
DetailsEnsuring people regularly visit and engage with your website is a critical requirement in the new digital landscape. The reasons why vary. Everything from improving conversions, increasing traffic, boosting SEO rankings, lowering bounce rate and or increasing customer’s time on site is mentioned. Luckily for them, there is a simple tool that can improve every…
DetailsIn an effort to reduce the level of unnecessary complexity and sheer size of our MarTech stacks, many of us, this time of year, jump on the New Year’s Resolution bandwagon and pledge to keep our tech stacks lean-and-mean for the coming year. That is, until the latest technological magic bullet crosses our desks and,…
DetailsChurn- Proof Your Business Early On It’s disheartening to see a hard-won customer cancel their contract. Beyond being disheartening, churn can be an existential threat, especially for software as a service (SaaS) companies. The difference between positive and negative churn can mark the difference between successfully growing your business or struggling to stay afloat. With…
DetailsSuper Bowl Sunday is the single biggest advertising and marketing day of the calendar year.The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad. Business Insider reports that this year’s cost for a 30-second spot is running north of…
DetailsYour marketing plan shouldn’t stay stagnant for years and years. You need to adapt to new trends, learn from mistakes and take advantage of new technology tools and platforms if you want to be successful over a long period of time. To learn more about evolving your marketing strategy, here are some recent tips and…
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