The Surprising Holiday Marketing Tactic Retailers Should Try

You’re getting your store ready for the holidays by putting out festive décor, developing an email marketing campaign, boosting your local search optimization and planning your social media attack. But one holiday marketing tactic that might not be on your radar could actually be highly effective: direct mail. Direct mail influences holiday purchases for 77…

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Black Friday Marketing Tricks and Ways to Stop Yourself from Falling For Them

Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, and counteract the November sales slump. Shoppers hope to snag a bargain. But the extent that people…

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Hooked on A Feeling: the Forgotten Factor in Online Advertising

We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset.If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in the way you might think. The marriage of…

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How to Market to GenZ: The Consumers who Are Changing the Marketing Industry

As digital natives, Gen Z are unique in that they have never known life without digital technologies like smartphones and social media. This shift has transformed the way we communicate, connect and market with one of the fastest growing consumer markets in the world. So how can brands engage with this new generation of customers? In…

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The Way the Halloween Zombies Can Help Close Your Gap This Year

Now that everyone on your marketing team is back using their summer distractions, it’ s time for you to get down to serious business – how to make more money so your annual income projection stays on course. Churn is a fact of marketing life, but you can reduce it in case you nail down…

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Why We Are Repurposing Our Content And Why You Should Too

One term you are starting to hear more of in the world of online business is Repurposing. It’s really not new though – I’ve been talking and writing about it for years! You create content for social media, for your blog, your webinars and more. All this content creation can become overwhelming at times. To…

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3 Ways to Read Your Customers Minds

Admit it. As a business owner, you know you secretly dream about prospective customers or clients reading your sales copy or seeing your Facebook ad and instantly shouting, “Yes! That’s exactly what I need! It’s like you’ve read my mind! Where do I buy?!” What’s the key to packaging up offerings or writing sales copy that instantly resonates with…

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Determine Your Ideal Consumer for End of Year Profitability

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your…

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