In an effort to reduce the level of unnecessary complexity and sheer size of our MarTech stacks, many of us, this time of year, jump on the New Year’s Resolution bandwagon and pledge to keep our tech stacks lean-and-mean for the coming year. That is, until the latest technological magic bullet crosses our desks and,…
DetailsChurn- Proof Your Business Early On It’s disheartening to see a hard-won customer cancel their contract. Beyond being disheartening, churn can be an existential threat, especially for software as a service (SaaS) companies. The difference between positive and negative churn can mark the difference between successfully growing your business or struggling to stay afloat. With…
DetailsSuper Bowl Sunday is the single biggest advertising and marketing day of the calendar year.The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad. Business Insider reports that this year’s cost for a 30-second spot is running north of…
DetailsYour marketing plan shouldn’t stay stagnant for years and years. You need to adapt to new trends, learn from mistakes and take advantage of new technology tools and platforms if you want to be successful over a long period of time. To learn more about evolving your marketing strategy, here are some recent tips and…
DetailsConnect with your audience with these simple tips. It isn’t easy to build brand loyalty. After all, you’re asking your customers to give their buying preference to an entity with which they have no inherent connection. This is easier said than done. Not every brand has Nike’s storied history or Apple’s iconic image. Your startup…
DetailsMarketing to consumers offers a brilliant challenge: You know you have an amazing product. And if only you could get people to try it, they would love it, you think.What many marketers don’t understand is that the way you furnish a product to consumers is super important for their initial hands-on experience. When done in…
Details2018 has been a year of improving and building off of 2017’s social media trends. So far, we’ve seen a continued uptick in augmented reality, video content, and influencer marketing. But now that 2018 is one-third of the way over, you may find yourself wondering: “what does 2019 have in store for us?” We can’t…
DetailsHow companies can use feedback and data for smarter retargeting and retention campaignsThe holiday season is over, and now companies are left with clearing out their inventory and looking ahead into the new year. Oh, and dealing with all those pesky returns, of course. With around 50 percent of saying they weren’t happy about the…
DetailsYou’re getting your store ready for the holidays by putting out festive décor, developing an email marketing campaign, boosting your local search optimization and planning your social media attack. But one holiday marketing tactic that might not be on your radar could actually be highly effective: direct mail. Direct mail influences holiday purchases for 77…
DetailsBlack Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, and counteract the November sales slump. Shoppers hope to snag a bargain. But the extent that people…
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