Why We Are Repurposing Our Content And Why You Should Too

One term you are starting to hear more of in the world of online business is Repurposing. It’s really not new though – I’ve been talking and writing about it for years! You create content for social media, for your blog, your webinars and more. All this content creation can become overwhelming at times. To…

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3 Ways to Read Your Customers Minds

Admit it. As a business owner, you know you secretly dream about prospective customers or clients reading your sales copy or seeing your Facebook ad and instantly shouting, “Yes! That’s exactly what I need! It’s like you’ve read my mind! Where do I buy?!” What’s the key to packaging up offerings or writing sales copy that instantly resonates with…

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Determine Your Ideal Consumer for End of Year Profitability

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your…

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Digital Marketing Trends That Are Changing the Way We Market To Consumers

The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to digital, it means companies are also jumping online to market their businesses.…

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Take the Labor Out of Your Labor Day Marketing Campaign

The Labor Day weekend is almost coming to an end, a bittersweet end to our lazy summer days. The holiday was initially designed to give workers the day off, however, if you’re a small business, it could be a great opportunity for you to get your cash registers ringing! As folks get ready to celebrate…

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Six Tips to Maximize Your Influencer Marketing Solutions

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big brands are cracking…

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