Make your Strategy Pass the Curve in 2019 with These Trends & Innovation

In an effort to reduce the level of unnecessary complexity and sheer size of our MarTech stacks, many of us, this time of year, jump on the New Year’s Resolution bandwagon and pledge to keep our tech stacks lean-and-mean for the coming year. That is, until the latest technological magic bullet crosses our desks and,…

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Signs a Customer Is About to Leave — and How to Prevent It

Churn- Proof Your Business Early On It’s disheartening to see a hard-won customer cancel their contract. Beyond being disheartening, churn can be an existential threat, especially for software as a service (SaaS) companies. The difference between positive and negative churn can mark the difference between successfully growing your business or struggling to stay afloat. With…

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Translating Super Bowl Marketing Strategies to Your Business Across the Yea

Super Bowl Sunday is the single biggest advertising and marketing day of the calendar year.The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad. Business Insider reports that this year’s cost for a 30-second spot is running north of…

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Ways to Immediately Make Your Business More Personable

Connect with your audience with these simple tips. It isn’t easy to build brand loyalty. After all, you’re asking your customers to give their buying preference to an entity with which they have no inherent connection. This is easier said than done. Not every brand has Nike’s storied history or Apple’s iconic image. Your startup…

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Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retargeting and retention campaignsThe holiday season is over, and now companies are left with clearing out their inventory and looking ahead into the new year. Oh, and dealing with all those pesky returns, of course. With around 50 percent of saying they weren’t happy about the…

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The Surprising Holiday Marketing Tactic Retailers Should Try

You’re getting your store ready for the holidays by putting out festive décor, developing an email marketing campaign, boosting your local search optimization and planning your social media attack. But one holiday marketing tactic that might not be on your radar could actually be highly effective: direct mail. Direct mail influences holiday purchases for 77…

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Black Friday Marketing Tricks and Ways to Stop Yourself from Falling For Them

Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, and counteract the November sales slump. Shoppers hope to snag a bargain. But the extent that people…

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