What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. As the market for video ads has grown, many social platforms have expanded bidding options and reporting metrics for video ads. This can all make analyzing and comparing results across platforms a challenge. We surveyed…

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March Madness: Why Brackets Are Powerful Marketing Content Tools

NCAA’s annual national championship tournament is a weeks-long tournament consisting of 64 different teams competing against each other – commonly referred to as March Madness. And with March Madness comes brackets. What Are Brackets? Brackets are right-angled supports integral to keeping shelves on walls. Jokes. Tournament brackets are a series of matches where the winner…

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How Every Single Business, Shape or Size Can Benefit from a Blog

Ensuring people regularly visit and engage with your website is a critical requirement in the new digital landscape. The reasons why vary. Everything from improving conversions, increasing traffic, boosting SEO rankings, lowering bounce rate and or increasing customer’s time on site is mentioned. Luckily for them, there is a simple tool that can improve every…

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Make your Strategy Pass the Curve in 2019 with These Trends & Innovation

In an effort to reduce the level of unnecessary complexity and sheer size of our MarTech stacks, many of us, this time of year, jump on the New Year’s Resolution bandwagon and pledge to keep our tech stacks lean-and-mean for the coming year. That is, until the latest technological magic bullet crosses our desks and,…

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Signs a Customer Is About to Leave — and How to Prevent It

Churn- Proof Your Business Early On It’s disheartening to see a hard-won customer cancel their contract. Beyond being disheartening, churn can be an existential threat, especially for software as a service (SaaS) companies. The difference between positive and negative churn can mark the difference between successfully growing your business or struggling to stay afloat. With…

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Translating Super Bowl Marketing Strategies to Your Business Across the Yea

Super Bowl Sunday is the single biggest advertising and marketing day of the calendar year.The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad. Business Insider reports that this year’s cost for a 30-second spot is running north of…

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