It’s totally normal to lose some subscribers. But, caution: You may be annoying or angering your subscribers without realizing it. If you’ve spent a ton of time building an email list, you’ll likely find it disheartening losing multiple subscribers a day. You might even be thinking, What am I doing wrong? The answer may be…
DetailsOne term you are starting to hear more of in the world of online business is Repurposing. It’s really not new though – I’ve been talking and writing about it for years! You create content for social media, for your blog, your webinars and more. All this content creation can become overwhelming at times. To…
DetailsAdmit it. As a business owner, you know you secretly dream about prospective customers or clients reading your sales copy or seeing your Facebook ad and instantly shouting, “Yes! That’s exactly what I need! It’s like you’ve read my mind! Where do I buy?!” What’s the key to packaging up offerings or writing sales copy that instantly resonates with…
DetailsEvery entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your…
DetailsThe world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to digital, it means companies are also jumping online to market their businesses.…
DetailsIt’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them? Sure, when you’re talking about subject lines, you do need to get that open. Without the open, you don’t get anything. But I don’t know anybody…
DetailsThe Labor Day weekend is almost coming to an end, a bittersweet end to our lazy summer days. The holiday was initially designed to give workers the day off, however, if you’re a small business, it could be a great opportunity for you to get your cash registers ringing! As folks get ready to celebrate…
DetailsIf you’re like us, you love SEO tools – especially free ones! One of the most underutilized free tools is Google Trends. Think of Google Trends as your personal barbershop, a place you can turn to get your finger on the pulse of the world. A word of caution: It’s important to understand how to…
DetailsE-mail marketing isn’t shiny and new. Yet it remains one of the most effective channels a company has for reaching its audience. The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social media, direct mail and paid search, according to a…
DetailsBrands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big brands are cracking…
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